New brand identity
Autmind renews its coordinated image with a restyling that started from the design of the brand and the logo lettering to give new graphics to all product catalogs and completely redesign the site, with the introduction of a periodic newsletter.
«This rebranding process, developed with the’LKM agency that accompanied us in defining the overall communication strategy, marks the new path taken by Autmind, now more oriented towards the world of architecture. Visual codes and tone of voice, together with the reconnaissance work that we have begun on the references and the commitment to document them, have the precise purpose of highlighting the projects in which we collaborate by always offering tailor-made solutions developed thanks to constant dialogue with the designers and contractors».
Edy Barbieri, Autmind general manager
New partition wall catalogues
The new catalogues tell the story of the 4 products (Double, Glass, Slim, 6030) presenting their functional details, performances, materials and finishes with a photographic language that looks at the partition walls not only with a technical approach but also presenting them as systems that contribute to the enhancement of every environment promoting the well-being of the people who live there. The catalogues are combined with manuals, the new Designer's Guides, conceived as technical tools to aid designers, where the definitions of construction elements have been analyzed and updated.
New website
The site reviews the brand's contents and simplifies their organization, highlighting the products and achievements as much as possible. It was designed introducing a section of news and insights on topics of interest to the professional world.
